A digital marketing strategy framework is the blueprint of your marketing campaign. It is a map of where you are going with your marketing efforts. The success or failure of any campaign is based on the groundwork that was done in the planning stage. This article offers five tips for building a digital marketing strategy framework that will benefit you and your campaign.
Know your long-term and short-term goals. Define your long-term and short-term goals. Whether you are starting with a brand new product or a complete overhaul of an existing product line, knowing where you are headed is critical to the success of any digital marketing strategy framework. Know your audience, too.
Know your competition. Study your competitor’s websites and learn what works and what doesn’t on the Internet as well as their overall online activities. An effective digital marketing strategy framework includes an understanding of what your competition is doing to increase their brand equity while also implementing proven methods that generate results.
Manage your channels. Digital marketing includes a variety of channel activity including search and content channels, social media channels, mobile channels, e-mail, video, and more. Integrate your digital marketing into your other digital channels so that all of your current efforts generate results. For example, if you have an Internet marketing campaign for a brick-and-mortar store, integrate that effort with an Internet video channel and with your mobile app. If you are promoting a digital media product, include it in your Internet search strategy so that people are aware of your promotions.
Generate leads. In your digital marketing strategy framework, identify the channels that will help you generate leads. Are you going to send out an email to only those who are on your email marketing mailing list? Are you going to only offer freebies or promotions to those who have purchased through your website? Knowing the best ways to connect with potential leads will increase conversion rates and help you save money on your marketing expenses.
Create value. The final component of your digital marketing strategy framework involves creating and distributing digital content that your target audience will truly enjoy and find useful. Create a guidebook or a video that provides detailed information about your industry, your products or services, and your company’s brand. Don’t forget to end it with a call to action. Tell your target audience what they need to do to take advantage of your solutions and make your digital marketing campaign a success.