The two best methods of driving traffic to your website and boosting your website’s search engine rankings are Search Engine Optimization (SEO) and Content Marketing and Digital Marketing. They can be used together or one or the other may suffice. Read on to find out more about these two core strategies for driving high quality traffic to your website.
SEO is the process of identifying and optimizing a website’s keywords so that it shows up high in Google searches. When you have high quality, relevant keyword phrases (keywords), you will start to see your website appear higher in Google searches. You may also notice that some websites appear lower than others when you do a Google search.
SEO is not a one-time exercise. You must continually optimize your website for search engines, constantly revise and update it, and ensure that your content is being optimized for both Google and major search engines like Yahoo, MSN, and AltaVista.
Content Marketing and Digital Marketing is all about getting your website to appear on websites like Facebook, Twitter, YouTube, Pinterest, Digg, StumbleUpon, and MySpace. You can easily create these links yourself using social media tools like Squidoo, Weebly, Weebly Hub, etc. as, well as affiliate programs like Commission Junction, Commission Junction Pro, and Creative Exchange.
Digital marketing is the process of generating links to your website that can help make it easier for people to find it. It involves article marketing, banner advertising, link exchanges, and social bookmarking. Through these techniques, you will start to develop a “follow” of people who share your website and who would be interested in what you have to offer.
One great way to begin marketing your website is by submitting articles to directories that contain your niche. The more articles you submit to a directory, the more readers you will drive to your website. You may also consider using the power of SEO article directories as you post your articles.
Finally, content marketing and digital marketing will get you quality traffic to your website. If you have a good content base to begin with, you can simply write and submit your own articles. The key is to attract quality traffic by writing useful content and placing relevant keywords.
So, now you know the basics of how you can use SEO and Content Marketing and Digital Marketing together to drive the most traffic to your website. Follow these steps and make sure to get the best results from these online marketing strategies. You will find success.