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If you have an online business, content marketing can be one of your most effective tools for developing and promoting your business. Content marketing is an organized strategic marketing method focused on creating and releasing useful, relevant, and consistently interesting content to capture and retain a clear and clearly defined target audience – and, in turn, to encourage profitable customer response. Whether you are working with a small business team or an international conglomerate, content marketing can help you increase traffic and convert more visitors into customers.

As with all marketing strategies, content marketing classes teach you the best ways to reach your audience. Depending on whether you choose email marketing classes or other online methods such as blogs, articles, web pages, and YouTube, your classes may last anywhere from a few short weeks to a few months, depending on the depth and complexity of the material to be released. Email marketing classes are typically shorter, targeted, more specific courses that will teach you how to build, maintain, and optimize an effective email campaign. On the other hand, other courses, such as those found online, can last anywhere from a few days to several weeks and include a combination of short tutorials and in-depth instruction about email campaigns, including common pitfalls and best practices.

One of the most common courses offered at an online marketing institute offers content marketing classes in story telling. This skill has been found to be exceptionally useful for increasing the number of people who know how to market their products online. If you are looking for a way to learn how to tell stories in an interesting way, consider taking a class at a skillshare. Skillshares are short courses designed to teach you the basics of storytelling. You can learn how to make short videos, podcasts, or eBooks that are entertaining and informative. Because the course itself usually takes only a few weeks to complete, it is also a great way to get real feedback on what types of stories people find most compelling.

Another one of the commonly offered content marketing classes offered at an online marketing institute includes Introduction to Video Marketing. This two-day course lasts two weeks, during which you will study topics such as video creation tools, format conversions, video optimization, title tags, search engine optimization, video length, and frame rates. The topics covered in this class tend to be very related to video creation. The duration of the two-day course may range from one to three months, depending on the instructor. Once you have passed the introductory exam, you will be able to take the duration of your first two months to evaluate your progress.

Of course, there are many content marketing courses that do not focus on presenting courses, but rather provide classroom sessions and seminars to help you learn to market your products to your audience. These classes can last anywhere from a few days to a couple of weeks, and the majority of instructors teach their students on an individual basis. Since you will have a professional host to guide you through the processes of online marketing, you will be able to focus much better on developing personal skills and brand awareness, while also getting quick feedback on your performance from your audience.

Coursera is also another of the top-rated content marketing training programs. Coursera is taught by industry veterans who understand the needs of the Internet audience. Because of their long-standing relationship with top corporations, they know what it takes to give successful courses and seminars that will engage your audience and get them excited about your brand. Coursera offers courses in a variety of different formats, such as video tutorials, audios, worksheets, mock tests, and even quizzes, so that you can tailor your learning experience according to your specific needs.