The days of the manual or system are long gone and in an era of quick decision making and decisions being made within seconds, the best inbound marketing tools are more important than ever. They may also be too new for many people to use effectively. One thing’s for sure, these inbound marketing tools are effective. Here are 5 that will serve you well.
Opt-in box: This is perhaps the most powerful tool in the area of business internet marketing. Just don’t think that with all the email software these days, you can opt out of any of your marketing campaigns. Once people are on your opt-in list, they are pretty much there forever. Once they sign up for the first time with you, you’re going to have to market to them relentlessly. And for the sake of your profits, you have to make sure that you keep these prospects happy.
PPC or Pay Per Click: Pay Per Click (PPC) is a model that was introduced to the marketing world in the late 90’s. It’s a form of advertising which was very effective when it first started and continues to grow tremendously. Through this, you can market your products and services using keywords, as opposed to words.
There are actually a number of PPC tools that can be used to optimize your campaigns. Your goal is to keep your rates low and your conversions as high as possible. The fee is usually $35 to $45 and is pretty low, but still, if you really want to succeed in the business world, you must be willing to do the work. It will come in handy in the long run.
Google AdWords: It’s no secret that Google AdWords is a very powerful way to promote your business and products. But you must be sure to use it correctly and it can be quite tricky. You can’t use it as a way to promote other businesses or products. If you’re doing that, you’re in for a world of hurt and could end up paying off some serious fines.
Article marketing: A great tool in the area of internet marketing is article marketing. It’s an excellent way to get your name and information out there and has been proven time again to be very effective.
Although these are the five best inbound marketing tools on the market, there are many more. You can even do your own research to find out which one works best for you. Just keep in mind that the better your inbound marketing tools are, the higher your return on investment (ROI) will be.