Define Inbound Sales by Dan Pallesch discusses the need for marketers to embrace and utilize new technologies that are creating new possibilities. With more companies buying from small companies via the Internet, the focus has become much more on Web sales leads and Web chat Bots. We’ll explore some examples of what marketers are doing that is not traditional, but is definitely effective.
When we talk about traditional selling methods marketers use what we call cold calling. These methods include making unsolicited phone calls to individuals who are not looking into purchasing anything. They make these calls to people who have called an 800 number or they send e-mails to people who have requested information about a product. Marketers define inbound sales by focusing on selling what the company has to offer – which is exactly what makes it so successful.
When it comes to defining inbound sales questions, there is no right or wrong answer. The key is finding the right question to ask in order to attract the right person. A traditional “cold call” or unsolicited phone call might be effective, but when you are dealing with people who are looking to buy, you have to find more creative ways to get your message across. One way is to use a customer support chat bot – a program that will automatically answer any of your customers’ inbound selling questions or requests for information.
Bot software allows marketers to track leads or customers and define inbound sales questions that get responses from prospects. You can then record data about those responses and analyze the success or failure of your online marketing strategy. Many companies have found that using chat bots to follow up with leads or prospects is very successful. In fact, chat bots are now being used in some of the largest marketing departments – as lead management, customer service and e-commerce sites.
When you are trying to define inbound sales and take the right approach to selling online, it’s important to understand that inbound and outbound marketing are completely different. While both involve getting your message to prospects, they are very different beasts. Inbound is all about putting your message in front of someone who is looking to buy; outbound is more about closing the sale. This difference should be understood when developing different campaigns to increase sales.
For example, many marketers use social media marketing to build leads and generate leads. However, there is no guarantee that social media won’t eventually become outdated and end up losing its effect on the marketplace. If that were to happen, then inbound sales would become less important and inbound marketing efforts would become outdated as well.