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A social media newsroom has come along way from its origins as a mere online repository for blogs, status updates, and links. It has evolved into an entity unto itself with features such as a newsfeed, RSS feeds, community pages, and reader polls to enhance the user experience. If you are in the business of disseminating news to your readers, it’s important to consider how you can integrate your newsroom with social media sites. This article contains information on how to make this integration easy and effective.

The first step towards integrating your social media newsroom with blog posting is to sign up as a profile user on any of the RSS feeds that offer this service. In most cases, users who are signed up with the major RSS directories are automatically considered trusted users. This means that any article that they post will automatically show up on their own feed without much intervention from the blogger. This also means that any comments or questions posted on their profiles or in the comments section will be shown on the reader’s feed. This is very convenient for bloggers, since it allows them to interact directly with their audiences and answer their questions.

Most social media newsroom templates provide a button for this functionality, so you don’t need to spend time learning how to add this functionality. Most sites have a button for adding a new blog post or a button for replying to a blog post. For a quick demonstration, you may want to try posting a press release on your social media newsroom profile. You can use a WordPress plug-in to create a basic press release or you can use the press release writing tool in WordPress. Both tools allow you to write a short, simple press release about your recent blog entry.

The next step in integrating your social media newsroom with other social sites is to create some share icons for your feeds. Many social sites offer newsfeeds through their APIs, but not all of them do. In order to find out which newsfeed a site is using, log in and look at the footer. You’ll likely see a list of share icons somewhere on the page, which are used to indicate which user is the owner of a certain post. Try using a couple different share icons to allow you to organize your feeds in the most simple sense.

If you feel comfortable with using the WordPress plug-in to post your newsworthy items, then you’re already halfway there! If you’re not, or don’t feel confident with your command of WordPress, you should consider hiring a media writer to create press releases for you. There are many freelancers out there who are happy to write your articles for you as long as you give them permission to publish them under a Creative Commons license. A good freelancer will be happy to work with you to build your social media newsroom into your company content management plan.

It goes without saying that if you want to stay afloat in an overcrowded marketplace, you have to have an Outpost. Social media newsrooms can be anything from blogs to discussion groups to membership websites, but the most common use is to host blog posts and other types of content for your readers to read. A good way to get started is by creating a blog. You’ll need to make sure that your Outpost has some Search Engine Optimization in place, since search engines love webpages that have keywords spread out over the content.

The final part of your social media newsroom plan is to start building your brand on the social networks. One great way to do this is to create and maintain free accounts for the several major social networks. Your company blog should also have a corresponding page where you can publish links back to your posts. For example, you can set up a link back to your blog posts on Twitter, Facebook, and Google+ by creating a new post with an eye toward spreading the word around your company.

To finish your social media newsroom plan, you need to start thinking about what you can share with the audience that will be following you. It’s a great idea to write some articles about your company and post them on EzineArticles, you can also submit them to article directories such as Go Articles and Article Storm. Don’t forget to tweet your links out to your audience, but don’t just write them as your company’s official Twitter post. Instead, try to come up with new ways to spin your company and keep your audience curious. Your company blog and posts on Twitter and Facebook can do a lot to build an engaging personality and following, but if you’re not careful you can also hurt your reputation among your competitors.