Why do social media marketing professionals recommend this kind of advertising? They do because it’s proven to be one of the most cost effective ways to spread the word about your business. And, it’s growing by the day. People from all walks of life, from parents to students and housewives, are using social network platforms to share information and communicate with friends, colleagues, and family. Here’s a brief run down of how it works and why it’s the future of marketing.
Social media is so successful because your prospective customers have already been on social network. Millions (and possibly billions) of users engage in these sites every day. So, why don’t you reach them where they are spending their valuable time? Here are some facts that illustrate social media use:
o It’s a great way to advertise. Unlike other forms of advertising like print or TV ads, a well-planned social media campaign can have a much higher impact on sales. This is because it reaches directly into the mind of the user. Unlike print ads which only go to the targeted audience, an engaging tweet or status update will make the target audience want to read more.
o It’s a good way to measure your progress. Social media metrics are one of the best tools available. You can quickly find out what works and what doesn’t. Some platforms provide metrics for a certain period of time. You can view what your followers are saying about your products or service. With these metrics, you’ll quickly know whether your efforts are working or not.
o It’s a good way to build strong relationships. The best thing about Twitter, Facebook, and Instagram is that they are places where people get to know each other very well. If your business connects with the right followers on these platforms, your brand can become easily recognizable. Users can easily search for you and can easily connect with you on Instagram. This way, you can increase your brand’s visibility even if you don’t have a website or a blog.
o It can reach your target audience. Social media platforms allow you to reach your target market in a faster and easier way. Unlike other advertising channels, these platforms make it easier for people to connect with your brands. These platforms allow users to vote for your posts and comments, and allow them to interact with your content.
o It’s a quick and easy way to drive traffic to your site. Social media platforms are very popular and, as a result, they’re getting more traffic passing through them on a daily basis. You can create a buzz about your product or service in a very short period of time, and you can also reach your target audience in a more efficient way. If you’ve already created a blog or a website, you can easily use those sites as well as interest to reach more people. Both platforms allow you to share videos, pictures, and text with your target audience.
o You can engage your audience. In small businesses, sometimes it’s difficult to keep your audience engaged. You can easily do this by creating content posts that your audience will want to share with their friends. For example, if you make interesting content posts on your interest account, your audience will want to share that content with their pinterest friends as well. When your audience shares content with their friends, you can start to notice an increase in engagement from that audience – and that engagement could translate into more sales.