Select Page

Content Marketing Today

“Content Marketing” is a term frequently used in online marketing discussions. But what exactly does it mean? Content Marketing is any technique which leverages content to promote a website. The content usually takes the form of written articles –...

How to Be a Content Marketer

If you want to learn how to be a content marketer, you will need to cultivate creativity. Unlike other skills, creativity is a learned one. Developing this skill can be done by doing things you like, such as reading books, writing poetry, or listening to music. Many...

Social Media Strategies For Small Business Marketing

Among the best social media marketing strategies for small businesses are those that focus on giving and asking. Giving refers to sharing relevant content, while asking involves prioritizing conversions and sales. A good rule of thumb is to have an 80:20 mix of...

The B2B Content Marketing Definition

If you’re in the business of selling products or services to businesses, you’ve most likely heard of B2B content marketing. However, what exactly is this form of content marketing? It is a way of expanding your business audience, developing a positive...

The Benefits of Partnering With a Media Advertising Agency

If you’re looking for a media advertising agency, you’ve come to the right place. Here are some tips to help you find a great agency. You’ll find the best one for your needs, and your business’s budget. And you’ll get the best service...

Why You Should Hire an Internet Marketing Firm

A full-service Internet marketing firm like Straight North offers customized solutions for any business. From email marketing to PPC campaigns, from SEO-based responsive websites to PPC advertising, Straight North offers targeted solutions that will attract customers,...

Putting Together a Social Media Marketing Plan

There are many ways to improve your social media marketing plan. You can start by defining your social media strategy. Creating a social media content calendar will help you organize all of your content into a systematic approach. You can even add campaigns to your...

Inbound Business Strategies for Beginners

Inbound business is the practice of marketing a company’s products and services in a manner that helps the consumer find and make a decision based on the quality of the content you create. The core focus of inbound marketing is to create quality content that...

Hiring an Internet Advertising Agency

Hiring an internet advertising agency is a great way to improve your business’s presence online. Internet advertising agencies have a wealth of experience and have the resources to determine your target audience and make effective marketing decisions. Their...

Hiring a Content Strategy Agency

Before hiring a content strategy agency, you should know exactly what you want from them. There are a number of things you should look for, including their portfolio and client list. A content strategy agency should produce a variety of content, and all of its pieces...

The Importance of Content First Marketing

When it comes to content first marketing, it is imperative that the creators of the content understand the interests of their target audience. They should be proactive in asking the audience what they are interested in and how they can be of service. Often, leadership...